Marketing your website

It's one thing to have a beautiful website completed and ready for the masses. It is quite another to figure out how to get the masses to your beautiful website... In this day and age, where hundreds of millions of consumer websites populate the Internet, it is not enough anymore to simply optimize your site for the search engines and then sit back and wait for the phone to ring or the sales to skyrocket. For every "snake-oil" cyber-salesman that claims that he'll guarantee to get you ranked in the top ten in Google search results, there are hundreds (maybe thousands) of his dissatisfied and duped clients still waiting for that first "hit" from natural search results.

Although every TBC website is fully optimized to the latest whims of each and every major search engine, we know that the real-world reality is that not many of our clients are likely to build a strong Internet presence trusting solely on the possibility that the search engines will "fall in love" with them. It does occasionally happen. But, it happens for those websites that are so undeniably unique that, because the search engines have never seen anything like them before, they have no choice but to rank them high. They are ranked this way because such sites have no competition. They are in a class by themselves. This rare phenomenon is a result of the powerful combination of a unique and fully-custom website design and the introduction of a new consumer concept. TBC will provide you with the one-of-a-kind website. It is up to you to develop the revolutionary consumer concept. In the absence of such a novel idea, TBC can still bring potential customers to your site.

While you await results from the search engines, it is still quite possible to keep a steady flow of eager and targeted visitors coming to your website that have already expressed, through their trail of search habits, that they are in the market for what you have to offer. The concept is called "pay-per-click." In essence, it amounts to paying for visits to your site. For a set maximum price per click, working within a predetermined monthly budget amount, your visitors arrive at your site through the portal of an ad placed elsewhere on the Internet. The ad is written specifically to, and designed only to attract, those surfers that represent the potential client base you seek. It is likely that you found this site through the exact same marketing strategy. If it worked to get you here, it will work to get your visitors to your site. Although TBC cannot guarantee how your potential customers respond once they arrive at your site, we are quite confident we can bring in as many visits as your budget will allow. Depending on your site's area of focus, the ads TBC will place will appear on up to four of the major search engines that serve internet customers - Google, Yahoo, MSN and Ask.com. The ads will be optimized based on saturation of keywords for each search engine and will be placed in areas TBC determines will provide the best keyword performance.